With multiple technological innovations all converging at the same time, we are living in an exciting era for the automotive industry. From AI to 5G, and plenty in between, we can expect to see a host of groundbreaking trends emerge this year.
As electric vehicles (EVs) completely disrupt the market and the OEMs’ business strategies, the customer focus is shifting away from traditional internal combustion engine (ICE) vehicles, challenging the way that cars are being built and designed.
More importantly, with software updates and connectivity allowing for seamless services and entertainment, customers are expecting different approaches to the way they interact and experience their mobility. Let’s dive into some of the key automotive trends we’ll be seeing in 2024.
Over-the-air automotive software updates
Over-the-air (OTA) updates are at the forefront of the industry’s shift towards software. No longer confined to hardware constraints that required a visit to the…
